IPhone 8 will be released on schedule in September in limited quantities, the average price of $ 1100
According to analysts of the US investment bank J.P. Morgan, by the time of launch will be delivered a minimum number of iPhone 8 due to the shortage of OLED-displays. It's about having only 4-5 million display panels. Than it threatens? In the first three days after the start of sales, the iPhone 6 and iPhone 6s sold 10 million copies, for iPhone 7, the numbers were about the same.
Available in the iPhone 8 will not be able to satisfy customer demand. Moreover, earlier many observers talked about the so-called "super cycle" - when users, skipping several generations of the iPhone, are beginning to actively buy up a new model - which is supposed to significantly differ from its predecessors. Also jeopardized by the forecast for overall iPhone sales in the final quarter.
In J.P. Morgan emphasize that despite the limited supply of iPhone 8, the smartphone will be released on a traditional schedule, that is, in September. Delays in the supply of OLED displays will not affect this in any way. Is that, the smartphone will be released in limited quantities. However, in the following months the production will be gradually increased.
If we talk about the average price of the iPhone 8, then it will be $ 1100. The increase in cost is due to "production costs," analysts note. At the same time, according to J.P. Morgan, will not affect the demand.
"According to our information, the schedule for the production of new iPhone this year has not changed significantly. The current rumors reflect the uncertainty in the company this spring. We expect the Pro model to appear in limited quantities at the end of September, followed by an increase in production in October, reaching planned volumes in late October / early October, "J.P. Morgan.
"Our estimates of total iPhone shipments in the IV fiscal quarter are 42.2 million instead of the previous 49.5 million. In the 2018 financial year, volumes will reach 270.2 million devices instead of 262.9 million," analysts added.
Analysts say nothing about the problems with the production of iPhone 7s and iPhone 7s Plus, which suggests that the company will not experience any difficulties with the release of these models. Which, incidentally, is not surprising: they will not be the most significant update of the current flagships. And the production of the latter has long been established and is not something new for Apple.
Meanwhile, iPhone 8 will be the first smartphone Apple with a "frameless" screen and a number of innovative features, among which is the 3D face scanner and wireless charging.
According to analysts of the US investment bank J.P. Morgan, by the time of launch will be delivered a minimum number of iPhone 8 due to the shortage of OLED-displays. It's about having only 4-5 million display panels. Than it threatens? In the first three days after the start of sales, the iPhone 6 and iPhone 6s sold 10 million copies, for iPhone 7, the numbers were about the same.
Available in the iPhone 8 will not be able to satisfy customer demand. Moreover, earlier many observers talked about the so-called "super cycle" - when users, skipping several generations of the iPhone, are beginning to actively buy up a new model - which is supposed to significantly differ from its predecessors. Also jeopardized by the forecast for overall iPhone sales in the final quarter.
In J.P. Morgan emphasize that despite the limited supply of iPhone 8, the smartphone will be released on a traditional schedule, that is, in September. Delays in the supply of OLED displays will not affect this in any way. Is that, the smartphone will be released in limited quantities. However, in the following months the production will be gradually increased.
If we talk about the average price of the iPhone 8, then it will be $ 1100. The increase in cost is due to "production costs," analysts note. At the same time, according to J.P. Morgan, will not affect the demand.
"According to our information, the schedule for the production of new iPhone this year has not changed significantly. The current rumors reflect the uncertainty in the company this spring. We expect the Pro model to appear in limited quantities at the end of September, followed by an increase in production in October, reaching planned volumes in late October / early October, "J.P. Morgan.
"Our estimates of total iPhone shipments in the IV fiscal quarter are 42.2 million instead of the previous 49.5 million. In the 2018 financial year, volumes will reach 270.2 million devices instead of 262.9 million," analysts added.
Analysts say nothing about the problems with the production of iPhone 7s and iPhone 7s Plus, which suggests that the company will not experience any difficulties with the release of these models. Which, incidentally, is not surprising: they will not be the most significant update of the current flagships. And the production of the latter has long been established and is not something new for Apple.
Meanwhile, iPhone 8 will be the first smartphone Apple with a "frameless" screen and a number of innovative features, among which is the 3D face scanner and wireless charging.
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